About the project

To announce Budweiser's sustainability goal of brewing with 100% renewable energy by 2025, ABINBev was seeking a big message on a big stage, the Super Bowl. But how do you bring emotion to sustainable energy?

The answer is blowing in the wind

By turning wind energy into something we feel, rather than relying solely on what we see… wind turbines. As told through the Budweiser carriage iconic dalmation ears blowing in the breeze, pulled by the Clydesdales and set against Bob Dylan’s ‘Blowing in the Wind’.